Adolphus Busch, one of the founders of the Anheuser-Busch brewing company was a great brewing and marketing innovator. Over 120 years ago he used new ideas such as pasteurizing beer and refrigerated rail cars for transport that made his brew the first national beer. While touring Europe in the 1870's he studied the changes taking place in brewing and was impressed by the success of pilsner. A new method using bottom-fermenting yeasts which improved clarity and shelf life. On his return to St. Louis, Missouri in 1876 he introduced Budweiser beer and in 1896 they began producing Michelob.
In 2008 InBev purchased Anheuser-Busch and added Beck's, Stella Artois, Hoegaarden, Leffe, Bass, Labatt, and Brahma. Anheuser-Busch InBev was now number one in the world and are now known as AB InBev.
They continue innovating with brews such as Margarita, a malt brew very similar to the cocktail. A very nice alternative to hard liquor and my favorite.
And with innovative marketing:
And on the street or more exactly 'tar beach', someone who would love one of those Margaritas:
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